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BEGIN:VEVENT
UID:20260618T131555Z - 66327@as204a.odoo.com
DTSTART;TZID=Asia/Kuala_Lumpur:20260707T090000
DTEND;TZID=Asia/Kuala_Lumpur:20260707T180000
CREATED:20260618T131555Z
DESCRIPTION:<a href="https://www.lynch-pin.com/event/service-as-strategy-10
 4/register">Service as Strategy </a>\nIs service still being treated as su
 pport—rather than strategy? As organisations grow\, customer experience 
 often becomes fragmented across departments\, processes\, and touchpoints.
  Service is handled operationally\, but not always led strategically. The 
 result is inconsistency in delivery\, missed opportunities to build trust\
 , and a brand experience that may fall short of what the business promises
 . Over time\, this gap affects more than customer satisfaction. It shapes 
 perception\, weakens loyalty\, and limits an organisation’s ability to d
 ifferentiate in increasingly competitive markets. In this hands-on executi
 ve workshop\, you will learn how to reframe service as a strategic growth 
 lever by strengthening the connection between brand\, leadership\, and cus
 tomer experience. You will explore how to evaluate touchpoints more intent
 ionally\, identify where trust is being built or broken\, and lead service
  excellence from the top with greater clarity and commitment. Why This Wor
 kshop Matters: Reframe service as a strategic growth lever: Learn how to m
 ove beyond viewing service as an operational function and begin using it a
 s a tool for brand differentiation\, trust-building\, and long-term busine
 ss growth. See your customer experience through a brand lens: Understand h
 ow every touchpoint shapes perception\, and how to evaluate whether your d
 elivery truly reflects your brand promise. Understand the real business im
 pact of service excellence: Explore the financial and reputational ROI of 
 better service\, and why service quality matters far beyond customer satis
 faction alone. Lead service culture from the top: Develop the leadership p
 erspective and commitment needed to champion\, cascade\, and strengthen se
 rvice excellence across the organisation. Event Details: 📅 Date: 7 July
  2026 🕘 Time: 9:00 AM – 6:00 PM 📍 Venue: Lynch Pin Campus\, Radia 
 Offices\, Bukit Jelutong 💰 Investment: RM [...]
DTSTAMP:20260618T131555Z
LOCATION:A-07-02\, Radia Offices\,\, No. 3\, Persiaran Arked\, Bukit Jeluto
 ng\, Seksyen U8\, Shah Alam Selangor 40150\, Malaysia
SUMMARY:Service as Strategy 
X-ALT-DESC;FMTTYPE=text/html:<a href="https://www.lynch-pin.com/event/servi
 ce-as-strategy-104/register">Service as Strategy </a>\nIs service still be
 ing treated as support—rather than strategy? As organisations grow\, cus
 tomer experience often becomes fragmented across departments\, processes\,
  and touchpoints. Service is handled operationally\, but not always led st
 rategically. The result is inconsistency in delivery\, missed opportunitie
 s to build trust\, and a brand experience that may fall short of what the 
 business promises. Over time\, this gap affects more than customer satisfa
 ction. It shapes perception\, weakens loyalty\, and limits an organisation
 ’s ability to differentiate in increasingly competitive markets. In this
  hands-on executive workshop\, you will learn how to reframe service as a 
 strategic growth lever by strengthening the connection between brand\, lea
 dership\, and customer experience. You will explore how to evaluate touchp
 oints more intentionally\, identify where trust is being built or broken\,
  and lead service excellence from the top with greater clarity and commitm
 ent. Why This Workshop Matters: Reframe service as a strategic growth leve
 r: Learn how to move beyond viewing service as an operational function and
  begin using it as a tool for brand differentiation\, trust-building\, and
  long-term business growth. See your customer experience through a brand l
 ens: Understand how every touchpoint shapes perception\, and how to evalua
 te whether your delivery truly reflects your brand promise. Understand the
  real business impact of service excellence: Explore the financial and rep
 utational ROI of better service\, and why service quality matters far beyo
 nd customer satisfaction alone. Lead service culture from the top: Develop
  the leadership perspective and commitment needed to champion\, cascade\, 
 and strengthen service excellence across the organisation. Event Details: 
 📅 Date: 7 July 2026 🕘 Time: 9:00 AM – 6:00 PM 📍 Venue: Lynch Pi
 n Campus\, Radia Offices\, Bukit Jelutong 💰 Investment: RM [...]
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